Alas, it's that time of year and I suspect we'll see this sort of thing a lot ... excerpt from the Bucks County Examiner:

After the Romans conquered the Celtic lands, they combined two of their own festivals with Samhain. (In this case, when not in Rome, do as the Romans don’t do.) The first of these festivals, Feralia, fell in late October and commemorated the passing of the dead. The second was to honor the goddess, Pomona, the goddess of fruit and trees. Her symbol was the apple and hence, the tradition of bobbing for apples on All Hallow’s Eve.

We've dealt with this before (scroll down to 'chatter') and the story is repeated on an annual basis, alack ...